If you're interested in trying some vampire novels of excellent quality, that aren't necessarily of the romance persuasion, here's my list of recommendations, gleaned from my keeper shelf:
Minion by L. A. Banks
Dhampir by Barb and J. C. Hendee -- medieval fantasy vampire with the beginnings of a romance
Bloodsucking Fiends by Christopher Moore -- romantic vampire comedy, Moore is absolutely brilliant at humor
Way of the Wolf by E. E. Knight -- vampires in space
Kiss Me Forever and Love Me Forever by Rosemary Laurey
Sunshine by Robin McKinley
Midnight Blue by Nancy A. Collins -- falls under the horror subgenre called Splatterpunk, not for the faint of heart or stomach
This Dark Paradise by Wendy Haley
Of Saints and Shadows by Christopher Golden -- vampires and the Catholic Church is a cliche, but this is well done
In the Forests of the Night by Amelia Atwater-Rhodes -- the author was 15 when she wrote this, but you wouldn't know it
Fevre Dream by George R. R. Martin -- vampires on a riverboat by an excellent fantasy and scifi author
I know these have been recommended to death by romance fans, but I can't leave them off of the list because I enjoyed both:
Dead Until Dark by Charlaine Harris (first in the Southern Vampire series)
Undead and Unwed by MaryJanice Davidson (I read this when it was first published as an ebook and loved the expanded book version)
And here are a few vampire novels on the horizon that have caught my attention:
Waltz With a Vampire
by Maggie MacKeever
This one is clearly meant to be humorous from the cover, which could result in either a hit or a miss, who knows. But I like the combination of regency, vampire, and humor, and it's a new author (for me).
Be Mine Forever
by Rosemary Laurey
I enjoyed her first two (I read them when they were published by Avid Press and titled Walk in Moonlight and Rapture in Moonlight). I'm glad she was picked up by one of the big publishers and hope to see more from her.
Fangs for the Memories
by Kathy Love
Another new-to-me author, and another humorous vampire.
by L. A. Banks
I've really enjoyed this series. I've read the first two, I have two more sitting on the bookshelf waiting for some time, and I've already pre-ordered this one.
by Hannah Howell, Andrienne Basso and Deborah Raleigh
I like anthologies, and I'm not familiar with Basso, but the real reason this one is on my list is because of Deborah Raleigh (who has published lots of Regencies as Debbie Raleigh -- I was a little surprised to see her in a Brava lineup).
by Elizabeth Kostova
I mentioned this one in the UK/US post, but there's lots of publisher and book industry buzz and hype for this one. I hope it follows through.
How to Marry a Millionaire Vampire
by Kerrelyn Sparks
Another humorous vampire. Another new author.
by Susan Squires
Susan Squires is a romance author who takes risks. She likes to jump around and try different subgenres, which isn't very common for romance authors. She's done medievals, vampires, a futuristic, and a contemporary romantic suspense.
Out of the Night
by Robin T. Popp
Her first book was a futuristic, Too Close to the Sun, which I haven't read.
by Lynn Viehl
The sequel to If Angels Burn. I've really enjoyed Viehl's work as S. L. Viehl and as Jessica Hall.
The Remarkable Miss Frankenstein
by Minda Webber
Another new author. Another humorous vampire. They are everywhere this summer/fall.
by Emma Holly
Third in her midnight series, I didn't love the first one, thought the second one was good but not great. I'm still going to read this one because Holly is a daring writer.
Undead and Unappreciated
by MaryJanice Davidson
I've enjoyed the Undead series, so I will read these. Though I don't think I will buy them in hardcover. They're a little too light for hardcover prices (for me).
Undead and Unreturnable
by MaryJanice Davidson